As noted below, Best Book Printing was launched earlier this year and following on the heals of the website launch was our first press release. Here’s a link to the article: http://www.prweb.com/releases/digital-book/printing-publishing/prweb2325184.htm
The reason that I bring this up is that our book printing customers may want to consider doing the same. Although the press release wasn’t a grand slam, we did see a spike of activity when released and our ranking moved up as a result. This didn’t deliver any long term gains, but to get some attention early on never hurts.
For information on how to write an effective press release, you can checkout the Tools and Tips section at prweb.com: http://www.prweb.com/pr/press-release-tip/quick-tips.html
There’s no exact way that you have to write your release, but as always, try to identify your audience and objectives before your start writing. Use hyperlinks and quotes to add some interest to your article and keep in mind that your press release is intended to generate news articles that relate to your press release.