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February 15th, 2010

Front Matter

front-matter

Front matter is the term used for the information and pages that proceed the body text of a book. This material begins as the first printed page and ends before chapter one. There is far more detailed information about front matter available and should be searched out when creating your book layout. Below are listed the more common elements that we see in the books that we produce. They are listed in the order in which they should appear in the layout and unless noted otherwise, all elements begin on a right side page.

Half Title Page - This is a page with the title of the book and nothing else.

Frontispiece - A left page illustration that precedes (faces) the title page. Not very common but is still used from time to time.

Title Page - Includes the full book title, subtitle and author and can include the editor, illustrator, publisher and so on.

Edition Notice - A left page, sometimes called the copyright page. This page contains technical and legal information about the book including; copyright notice, legal notices, publication info, printing history, catalog information and ISBN number.

Dedication Page

Table of Contents

Foreword - Written by someone besides the author of the book. Generally about a relationship between the author of the book and the author of the foreword.

Preface or Introduction - An introduction of the book written by the book’s author.

Acknowledgements - A list of those that helped the author in the creation of the book through editorial, financial, moral or technical support.

Prologue - Similar to a preface but written by the author in the voice of a character in the book.

January 5th, 2010

Blog + Book = Blook

book-blog

If you are reading this on the BestBookPrinting.com, then you are seeing an example of a blog in action. A blog (web log) is nothing more than a growing repository of ideas, thoughts and information as presented in a website. Most blogs share a general format organized by topic and chronology. Subject matter is unlimited and many use blogs as a means to share their life and their thoughts with friends, family and the world.

There are bloggers that have found a fair amount of popularity with their work and many would hope to turn this popularity into some form of income. Some sell advertising on their sites and others sell subscriptions. Then there are the enterprising souls that have turned their blog into a printed, self published book. Enter the Blook.

Until recently, the only way to create a book from the contents of your blog was to painstakingly copy the text and place it into page layout software that would allow you to format the contents and add the necessary titles, page numbers, chapter starts, table of contents and so on. Currently there is no commercial application that will automatically transform your blog site into a workable, commercially printed format. Yet.

However, for those of us with some amount of web skills, it is possible to create a website using HTML and CSS in such a way that book layout can be automated with the end result being print ready PDFs. The process is demonstrated in this article.

As it always happens with technology, if there is a clamor for something new, it won’t be long before someone comes up with a good solution – or twenty. So for those of you with the web skills to use the home grown approach shown with CSS: Boom!, go for it. For the rest of us, let’s make some noise so that someone will come up with a great way to transform your blog into a book.

August 7th, 2009

Online Customer Service

Customer Service for Book Printing

Online ordering promises the streamlined delivery of products and in many cases it does. And then again, sometimes it doesn’t.

Take the case of computer software. A product that can be ordered, paid for and delivered online. It seems like software would be the prime example of efficient, hassle free purchasing. Until of course something goes wrong. Although I’ve ordered and received programs this way for many years now, the process is far from perfect. Just this week I ordered a product from the worlds largest software company. Low and behold, there was a problem with the order. At the time of this post the problem has yet to be resolved.

This illustrates how a relatively simple task can become rather difficult to execute successfully when doing so strictly over the internet. The reason that the problem hasn’t been fixed yet is that trying to navigate online customer service on such a large and overly complex company website is a nightmare. They have made it easy to submit the order but nearly impossible to resolve a customer service issue.

This experience underscores the difference of our philosophy here at Colorwise. We try to make the ordering process as easy as possible, yet are ready to deliver superior customer service if things don’t go as planned. When problems pop up, we are ready and willing to resolve the issue for the customer as quickly as possible. We offer several contact options and never drop your call into voicemail.

The cornerstone of our customer service is to have knowledgeable and experienced people answering the phones. When calling Colorwise, chances are that you will be talking directly to someone involved on the production of your job. And if the first person that you talk to doesn’t have an immediate answer, they will find out who does or will contact you as quickly as possible with the answer.

July 10th, 2009

Affects of Paper on Color

paper-color

In printing we are often confronted with the problem of expectation versus reality. The color that you see on your monitor, your laser printer, your color proof, your press proof and the final printed product can look surprisingly different from one another. This is the reality. Of course the expectation is that they are all the same.

Reasons for these differences are many. RGB vs. CMYK. Inkjet vs. offset. Coated vs. uncoated. I could go on all day. So the printing process is not perfect and we’re going to have to do some work to arrive at pleasing color. But to start, we need to have a realistic expectation of the end result and an understanding of the limitations in the printing process.

One of the variables that is rarely considered with regard to color is paper. Examining your paper options at the beginning of your next project can save wear and tear on your stressometer when your final product arrives. Going about choosing a paper is no big deal as long as you have a few bits of information.

For the most part you are going to have a choice of two types of paper. Coated or uncoated. Coated stocks are just as named, they have a coating applied on the paper’s surface that enhances their printability. Conversely, uncoated stocks lack this coating, but are generally less expensive and offer features that coated stocks can’t.

With coated stocks, the idea is to keep the ink on the surface of the paper until it dries. Their enhanced holdout reduces dot gain which in turn allows for higher ink density, finer line screens and faster drying. On the other hand, coated stocks are not offered in textured finishes such as linen or laid. Due to their extra processing, they are thinner at a given weight than their uncoated counterpart and they are susceptible to cracking when folded. And if your favorite paper color is white, you’re in luck, otherwise you’ll need to print a flood color over the sheet to arrive at another background tone.

So we can see, coated paper has a few downsides which is why uncoated stocks remain popular. You have a great many finish options and color choices when going uncoated and most of all you can save some money too. Just don’t forget that ink behaves differently here and most likely will result in color shifts, loss of density and possibly some loss of detail. Especially so when using a very thin or colored stock. Keeping these things in mind, when used properly, you can still have a great looking product on uncoated paper.

So we’ve touched on a few ways that paper affects color. There is ink holdout, absorbency, dry back, dot gain, ink density, line screens and the paper color itself. In future posts, I will give additional information on some of the other variables. We have yet to touch on texture, ink type, matte and gloss finishes, inline coatings, curing speed, opacity and paper brightness.

June 23rd, 2009

Multi-page Document Layout

Page Layout

When laying out a multi-page document such as a book or business cards its best to use a page layout program such as Adobe InDesign or QuarkXPress. Try to avoid using art programs like Adobe Illustrator (a vector based program) or Adobe Photoshop (a pixel based program). Here is why:

Adobe Illustrator and Adobe Photoshop, although excellent programs, do not have the option to make a multi-page document.

My suggestion is to use Adobe Illustrator and Adobe Photoshop to design the background of the business card or cover art and then place the art into your InDesign layout on a master page. Once you place the art into InDesign set the text.

You will find that using master pages ensures that each spread or card has an identical and uniform look. With each new book page or card name pull a master page and add body copy or card contact information.

This is also helpful if you decide to make a last minute layout change. All you have to do is make the change on the master page and it will show up automatically on all spreads or business cards. If you have set 50 different Illustrator documents you have to open up all 50 and make the change one by one. Or if you chose to create the background art in Illustrator just open up the one file, alter it and then update it in InDesign and all pages or cards will update in a few seconds. Not only does it make your life easier but it makes your printers life a lot easier as well!!

April 20th, 2009

Is Preflight and Prepress the Same?

Book Printing Prepress and Preflight

For most new to the world of commercial printing, there is quite a bit of terminology to absorb. As with any industry, the printing world has its own acronyms and glossary. I won’t delve into that right now, but one thing that might need some clarification for the first-timer is the subject of electronic prepress.

To answer the title question, no, prepress and preflight are not the same thing. Preflight is the process that is used to check over electronic layout and art files before they are allowed to enter the production workflow. It is a series of checks that are preformed in various ways to make sure that the job will print without error. This typically involves the use of several different applications and may require that we send the files through a RIP (Raster Image Processor, the computer that translates electronic files into printable data) in order to discover any problems early on.

Electronic Prepress is the department that is responsible for all production procedures that lead to final print production. Prepress activities have traditionally included typesetting, preflighting, production planning, file management, archiving, file corrections, proofing, workflow management, scanning, color correcting, color management, imposition, separation, RIPping and plate production.

With the advent of digital printing, the line between prepress and press production has blurred. Traditional offset printing presses require very skilled and experienced operators to produce a great looking, sellable product. It is both an art and a science. By comparison, digital presses have a more straight forward, albeit a less flexible way of getting an image on paper. Digital devices require a greater technical and less mechanical aptitude to operate effectively. For this reason, It is not uncommon for prepress operators to be tasked with digital print production.

Technology has decreased the production cycle in almost all phases of printing over the last several decades. What use to take weeks to produce is now delivered in days. I think it’s safe to say that in the future, what takes us days to do right now will be done in hours. One thing is for certain, your prepress operator will be there helping to make your project a reality.

March 20th, 2009

A Not So Simple Postcard

Postcard Printing Hints

Before you send a postcard to print there are many things to consider before pulling the trigger:

Size: Square mailers usually have higher postage rates than rectangular pieces, as they cannot be sorted automatically. There are also three main classes for mailers: true postcard size, letter and flat size. A true postcard can range from 3.5″x5″ to 4.25″x6″ and will have the most cost effective postage and sorting rates. Letter size mailers can range from 4″x6″ up to 6″x11.5″ and flat size mailers can go up to 12″x15″.

Layout: Don’t forget that there are rules to follow with layout. There must be clear areas for the postage, address and barcode. There are of course specific requirements for the size and location of these elements.

Paper/Stock: Depending on the type and size mailer the post office requires a minimum weight. You also need to consider if the stock should be coated or uncoated. If you would like your recipient to mail a reply card, you need to choose an uncoated stock so that the ink does not smear.

If you are thinking about designing a postcard and need a few tips feel free to call us and we will be happy to get you started. You can also visit the following link to get information straight from the USPS:  http://pe.usps.gov/default.asp

February 25th, 2009

Book Discounts and Pricing Info

Book Printing Prices

Colorwise has always focused on providing the best value in printing. And of course, the best customer service and top quality printing can sometimes require a small premium over a cut rate printer. The good news is that we can often match or beat our competition’s prices by remaining more efficient.

As with any business, we have our fast times and our slow times. We have regular production meetings to schedule upcoming work and plan our incoming jobs. Whenever we see that there may be a gap in scheduling, we do our best to fill it by offering deeper discounts and/or free shipping.

The bottom line is that we will do our best to let you know if we can save you additional money from your current quote. Of course it never hurts to call us up and ask if there’s anything more to be saved when you’re ready to move forward with a job.

February 10th, 2009

Tips for File Preparation

Book Printing File Preperation

Chris, one of our resident prepress experts has shared with us some of the more common problems she finds when pre-flighting customer supplied files intended for offset printing. Although some of these items don’t apply to book printing, we’ve included them all just the same.

As always, if you have any questions about how to prepare your files for output, please feel free to contact us. These issues are very easy to correct from the start, but can become more expensive and time consuming to correct at the end of the process.

When preparing to send a job to an offset printer please keep the following things in mind:

Collect all used fonts, images and layout file and zip up together before sending.

In a perfect world all images will be:

1. 300 dpi @ 100%
2. CMYK
3. Have all ICC profiles removed.
4. All logos that should be line art will come as line art not as index color GIF files.
5. Watch the densities of all your photos. Try not to let your photo densities be above 275.

Remember to do a spell check on your entire piece.

Remember to check that you have pulled .125″ bleeds on every side of your piece that you intend to bleed off the page.

Do not set up your booklet in printer spreads.

Use your coordinates. They are very helpful for accuracy. Do not eyeball!

Use your master pages. They are very helpful for consistency.

Always send an up to date, low resolution pdf along with your files so we can check for text re-wraps or photos that have dropped out for whatever reason.

If you want to print in Pantone spot colors it may be wise to invest in a Pantone swatch booklet. Remember that Pantone colors printed on uncoated stock looks different than Pantone colors printed on coated stock. Pantone swatch books will show you both scenarios so your not surprised at your end product.

Swatch books are not cheap so if you don’t use Pantone colors frequently enough to invest $100.00 or more dollars on one than take a trip down to your printers facility and ask to see the one they have. You’ll be happy you did!

When looking at pdf proofs from your printer know that all computer screens are calibrated differently. Your screen may look way off from reality. If you think this may be the case ask for a color contract proof. This way you can see a very close representation of what your piece will really look like once when printed.

Color contract proofs are only accurate on pieces printing in CMYK process color. If you are using Pantone colors remember to refer to your Pantone swatch book.

Folded pieces - be familiar with the different fold styles and the different ways you need to set your files up to fold correctly. There are many different styles of folds to choose from:

1. double gate fold
2. tri-fold
3. single or bi-fold
4. roll fold
5. double parallel fold
6. gate fold
7. letter fold
8. accordian fold
9. z fold

One of the most popular of these is the tri-fold. Almost everyone sets a tri-fold up with 3 equal panels. This is incorrect. The fold in panel must be shorter in order to fold flat. Always call your printer if you have any doubts about the exact panel sizes. If your piece gets drilled remember to leave a generous margin (.75″) to ensure that nothing throughout your piece gets drilled into by accident.Try to keep a clear live area margin of at least .125″ on all sides. Guillotine cutters are not perfect - you don’t want anything accidentally getting shaved into or cut off because it was too close to the edge of the page.