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July 10th, 2009

How Paper Affects Color

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paper-color

In printing we are often confronted with the problem of expectation versus reality. The color that you see on your monitor, your laser printer, your color proof, your press proof and the final printed product can look surprisingly different from one another. This is the reality. Of course the expectation is that they are all the same.

Reasons for these differences are many. RGB vs. CMYK. Inkjet vs. offset. Coated vs. uncoated. I could go on all day. So the printing process is not perfect and we’re going to have to do some work to arrive at pleasing color. But to start, we need to have a realistic expectation of the end result and an understanding of the limitations in the printing process.

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June 23rd, 2009

Multi-page Document Layout

Page Layout

When laying out a multi-page document such as a book or business cards its best to use a page layout program such as Adobe InDesign or QuarkXPress. Try to avoid using art programs like Adobe Illustrator (a vector based program) or Adobe Photoshop (a pixel based program). Here is why:

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March 20th, 2009

A Not So Simple (Marketing) Postcard

A Colorwise marketing postcard

Before you send a marketing postcard to print there are many things to consider before pulling the trigger:

Size

Square mailers usually have higher postage rates than rectangular pieces, as they cannot be sorted automatically. There are also three main classes for mailers: true postcard size, letter and flat size. A true postcard can range from 3.5″x5″ to 4.25″x6″ and will have the most cost effective postage and sorting rates. Letter size mailers can range from 4″x6″ up to 6″x11.5″ and flat size mailers can go up to 12″x15″.

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