February 15th, 2010

Front Matter

front-matterFront matter is the term used for the information and pages that proceed the body text of a book. This material begins as the first printed page and ends before chapter one. There is far more detailed information about front matter available and should be searched out when creating your book layout. Below are listed the more common elements that we see in the books that we produce. They are listed in the order in which they should appear in the layout and unless noted otherwise, all elements begin on a right side page.

Half Title Page - This is a page with the title of the book and nothing else.

Frontispiece - A left page illustration that precedes (faces) the title page. Not very common but is still used from time to time.

Title Page - Includes the full book title, subtitle and author and can include the editor, illustrator, publisher and so on.

Edition Notice - A left page, sometimes called the copyright page. This page contains technical and legal information about the book including; copyright notice, legal notices, publication info, printing history, catalog information and ISBN number.

Dedication Page

Table of Contents

Foreword - Written by someone besides the author of the book. Generally about a relationship between the author of the book and the author of the foreword.

Preface or Introduction -  An introduction of the book written by the book’s author.

Acknowledgements - A list of those that helped the author in the creation of the book through editorial, financial, moral or technical support.

Prologue - Similar to a preface but written by the author in the voice of a character in the book.

January 5th, 2010

Blog + Book = Blook

book-blogIf you are reading this on the BestBookPrinting.com, then you are seeing an example of a blog in action. A blog (web log) is nothing more than a growing repository of ideas, thoughts and information as presented in a website. Most blogs share a general format organized by topic and chronology. Subject matter is unlimited and many use blogs as a means to share their life and their thoughts with friends, family and the world.

There are bloggers that have found a fair amount of popularity with their work and many would hope to turn this popularity into some form of income. Some sell advertising on their sites and others sell subscriptions. Then there are the enterprising souls that have turned their blog into a printed, self published book. Enter the Blook.

Until recently, the only way to create a book from the contents of your blog was to painstakingly copy the text and place it into page layout software that would allow you to format the contents and add the necessary titles, page numbers, chapter starts, table of contents and so on. Currently there is no commercial application that will automatically transform your blog site into a workable, commercially printed format. Yet.

However, for those of us with some amount of web skills, it is possible to create a website using HTML and CSS in such a way that book layout can be automated with the end result being print ready PDFs. The process is demonstrated in this article.

As it always happens with technology, if there is a clamor for something new, it won’t be long before someone comes up with a good solution – or twenty. So for those of you with the web skills to use the home grown approach shown with CSS: Boom!, go for it. For the rest of us, let’s make some noise so that someone will come up with a great way to transform your blog into a book.

October 13th, 2009

Custom Quotes

Custom Quote

Our site is built around our instant book quote application that was designed to deliver a price estimate on what we have found to be the most commonly used options. Our primary goal was to make the quote form as easy to use as possible. In doing so it was necessary to reduce the number of available options in most categories, but only for the instant online quote.

Beyond bestbookprinting.com, Colorwise Printing is a full service commercial printer that is able to provide a custom quote and accommodate your unique production requirements.

If your book’s specification fall outside of the options that you find online, we encourage you to still use the site for ballpark estimating. Once you have a good idea of your requirements, don’t hesitate to contact us directly to request your custom quote.

August 7th, 2009

Online Customer Service

Customer Service for Book Printing

Online ordering promises the streamlined delivery of products and in many cases it does. And then again, sometimes it doesn’t.

Take the case of computer software. A product that can be ordered, paid for and delivered online. It seems like software would be the prime example of efficient, hassle free purchasing. Until of course something goes wrong. Although I’ve ordered and received programs this way for many years now, the process is far from perfect. Just this week I ordered a product from the worlds largest software company. Low and behold, there was a problem with the order. At the time of this post the problem has yet to be resolved.

This illustrates how a relatively simple task can become rather difficult to execute successfully when doing so strictly over the internet. The reason that the problem hasn’t been fixed yet is that trying to navigate online customer service on such a large and overly complex company website is a nightmare. They have made it easy to submit the order but nearly impossible to resolve a customer service issue.

This experience underscores the difference of our philosophy here at Colorwise. We try to make the ordering process as easy as possible, yet are ready to deliver superior customer service if things don’t go as planned. When problems pop up, we are ready and willing to resolve the issue for the customer as quickly as possible. We offer several contact options and never drop your call into voicemail.

The cornerstone of our customer service is to have knowledgeable and experienced people answering the phones. When calling Colorwise, chances are that you will be talking directly to someone involved on the production of your job. And if the first person that you talk to doesn’t have an immediate answer, they will find out who does or will contact you as quickly as possible with the answer.

July 27th, 2009

Straight Paper Weight

paper-weightTo the new print buyer there are certainly many confusing aspects to commercial printing. But there is one aspect that remains confusing even to the well seasoned print buyer. Paper weight.

Paper terminology starts out confusing even before we start to discuss weight. A few of the same words are used to describe both paper grade and paper type. Our three most common paper grades are Bond, Offset and Coated. These grades describe how a paper is manufactured.

Paper types are categorized by their intended use and are grouped together based on their Basis Weight which will be defined in the next paragraph. Common paper types include Bond (encompassing bond, writing, ledger and copier papers), Offset (also referred to as uncoated which includes offset, book and text papers), and Cover Weight. So from these two lists, we can see that there are crossover words. This is a problem because we can define a Coated Cover Weight or an Offset Cover but not a Coated Bond or Uncoated Writing stock.

Despite the grade and type issues outlined above, the true root of the paper weight problem is Basis Weight. This is defined as the weight of 500 sheets of a paper’s base parent sheet size. The catch is that each paper category has a different base sheet size. Bond papers (bond, writing, ledger and copier) have a base sheet size of 17″ x 22″. Offset papers (offset, book and text, both coated and uncoated) have a base size of 25″ x 38″. Cover stock (coated and uncoated) has a base size of 20″ x 26″. So a 80# Text weights nearly half that of an 80# Cover.

I’m sure you’re thinking that there must be a better way. There is. GSM or Grams per Square Meter. This is the weight of a single sheet of paper in grams that measures 1 meter by 1 meter square. There is no basis weight for different types or categories of paper – all paper is weighed in the same way. Paper type, finish, bulk, brightness and color still have to be defined just as it would with basis weight stock, but we can at least avoid having to use equivalency charts and confusing terminology to specify weight. Unfortunately GSM is rarely used in North America for offset printing. The one bright spot is that it seems to be catching on in digital printing and as this segment matures, it may provide the catalyst to finally embrace GSM – or at least an imperial version that only North America will use. Ounces per square fathom. Grains per square inch. Drams per square foot. Only time will tell.

July 10th, 2009

Affects of Paper on Color

paper-colorIn printing we are often confronted with the problem of expectation versus reality. The color that you see on your monitor, your laser printer, your color proof, your press proof and the final printed product can look surprisingly different from one another. This is the reality. Of course the expectation is that they are all the same.

Reasons for these differences are many. RGB vs. CMYK. Inkjet vs. offset. Coated vs. uncoated. I could go on all day. So the printing process is not perfect and we’re going to have to do some work to arrive at pleasing color. But to start, we need to have a realistic expectation of the end result and an understanding of the limitations in the printing process.

One of the variables that is rarely considered with regard to color is paper. Examining your paper options at the beginning of your next project can save wear and tear on your stressometer when your final product arrives. Going about choosing a paper is no big deal as long as you have a few bits of information.

For the most part you are going to have a choice of two types of paper. Coated or uncoated. Coated stocks are just as named, they have a coating applied on the paper’s surface that enhances their printability. Conversely, uncoated stocks lack this coating, but are generally less expensive and offer features that coated stocks can’t.

With coated stocks, the idea is to keep the ink on the surface of the paper until it dries. Their enhanced holdout reduces dot gain which in turn allows for higher ink density, finer line screens and faster drying. On the other hand, coated stocks are not offered in textured finishes such as linen or laid. Due to their extra processing, they are thinner at a given weight than their uncoated counterpart and they are susceptible to cracking when folded. And if your favorite paper color is white, you’re in luck, otherwise you’ll need to print a flood color over the sheet to arrive at another background tone.

So we can see, coated paper has a few downsides which is why uncoated stocks remain popular. You have a great many finish options and color choices when going uncoated and most of all you can save some money too. Just don’t forget that ink behaves differently here and most likely will result in color shifts, loss of density and possibly some loss of detail. Especially so when using a very thin or colored stock. Keeping these things in mind, when used properly, you can still have a great looking product on uncoated paper.

So we’ve touched on a few ways that paper affects color. There is ink holdout, absorbency, dry back, dot gain, ink density, line screens and the paper color itself. In future posts, I will give additional information on some of the other variables. We have yet to touch on texture, ink type, matte and gloss finishes, inline coatings, curing speed, opacity and paper brightness.

June 23rd, 2009

Multi-page Document Layout

Page Layout

When laying out a multi-page document such as a book or business cards its best to use a page layout program such as Adobe InDesign or QuarkXPress. Try to avoid using art programs like Adobe Illustrator (a vector based program) or Adobe Photoshop (a pixel based program). Here is why:

Adobe Illustrator and Adobe Photoshop, although excellent programs, do not have the option to make a multi-page document.

My suggestion is to use Adobe Illustrator and Adobe Photoshop to design the background of the business card or cover art and then place the art into your InDesign layout on a master page. Once you place the art into InDesign set the text.

You will find that using master pages ensures that each spread or card has an identical and uniform look. With each new book page or card name pull a master page and add body copy or card contact information.

This is also helpful if you decide to make a last minute layout change. All you have to do is make the change on the master page and it will show up automatically on all spreads or business cards. If you have set 50 different Illustrator documents you have to open up all 50 and make the change one by one. Or if you chose to create the background art in Illustrator just open up the one file, alter it and then update it in InDesign and all pages or cards will update in a few seconds. Not only does it make your life easier but it makes your printers life a lot easier as well!!

June 2nd, 2009

Best Book Press Release

Best Book Printing Press ReleaseAs noted below, Best Book Printing was launched earlier this year and following on the heals of the website launch was our first press release. Here’s a link to the article: http://www.prweb.com/releases/digital-book/printing-publishing/prweb2325184.htm

The reason that I bring this up is that our book printing customers may want to consider doing the same. Although the press release wasn’t a grand slam, we did see a spike of activity when released and our ranking moved up as a result. This didn’t deliver any long term gains, but to get some attention early on never hurts.

For information on how to write an effective press release, you can checkout the Tools and Tips section at prweb.com: http://www.prweb.com/pr/press-release-tip/quick-tips.html

There’s no exact way that you have to write your release, but as always, try to identify your audience and objectives before your start writing. Use hyperlinks and quotes to add some interest to your article and keep in mind that your press release is intended to generate news articles that relate to your press release.

May 20th, 2009

Digital vs. Offset Book Printing

Digital Versus Offset Book PrintingMost print buyers don’t know and don’t care about how their materials wind up on paper. That’s fine, we get paid to worry about that. But there is one thing that we get asked about often and that’s the difference between digital and offset printing.

The end result is roughly the same – an image on paper. In the case of offset printing, that image is applied to paper using ink. For digital, the image is formed using toner and intense heat to fuse the image to the paper.

As with everything, there are advantages and disadvantages to both. In terms of quality, offset printing still has a leg up (or two, or three) over digital printing. The difference though is eroding every year as digital presses continue to be refined. At some point, quality will likely be a non-issue. Other advantages to offset include a much greater choice of papers, the ability to print on large sheets (generally up to 28″ x 40″ or 20″ x 28″ on a half-size press) and the ability to print exact spot colors.

Digital printing has it’s benefits too. Although limited in stock choices, output size and ink colors, the digital process allows for short run efficiency, full color imprints on items too small for an offset press and the use of very sophisticated variable data solutions. The greatest advantage is the ability to print small quantities cost effectively. As quantities start to go up though, there is a point that offset printing becomes more cost effective and generally by a wide margin.

This brings up an important point. When searching for a printing company to work with, it will pay to understand if they offer digital printing, offset printing or both. A printing company that can do both will be able to give you the lowest cost option regardless of quantity.